An African music distribution company and service provider, M.A.D Solutions, has taken a significant step forward by announcing a new licensing partnership with TikTok.
This comprehensive agreement covers TikTok, CapCut, and the TikTok Commercial Music Library.
The collaboration aims to empower artists in the company’s catalogue to generate revenue from their music on TikTok, particularly through branded content campaigns, thereby expanding their reach and income potential. By integrating with TikTok’s ecosystem, M.A.D Solutions’ artists will gain access to commercial opportunities from branded content campaigns.
Speaking about the partnership, the founder and Chief Executive Officer of M.A.D Solutions, Bugwu Aneto-Okeke, stated, “This partnership with TikTok aligns perfectly with our mission to bridge the gap between African talent and global markets. This collaboration is not just about visibility; it’s about creating new financial opportunities for our artists,” added Bugwu Aneto-Okeke. “We are committed to optimizing artist revenue while amplifying African culture across the globe.”
Founded in 2017 and now headquartered in Houston, Texas, the company has successfully distributed music from renowned African artists such as Flavour, Simi, P-Square, Runtown, and Phyno.
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